Google Analytics: This is a free tool from Google that allows you to track and analyze website traffic, including where it is coming from, how users interact with your site, and what pages are most popular.
Google Search Console: This is another free tool from Google that provides information on how your site is performing in search results and allows you to submit sitemaps and monitor any crawling or indexing issues.
SEMrush: This is a paid tool that provides a wide range of information on your own website as well as your competitors, including keyword rankings, backlinks, and paid advertising data.
Ahrefs: This is another paid tool that provides data on backlinks and keywords, as well as a site explorer feature that allows you to see the top pages and content on any website.
Moz: This is a paid tool that provides information on backlinks, keyword rankings, and other important SEO metrics. It also includes a feature called “MozBar” which is a browser extension that allows you to see data on any website you visit.
It’s important to note that these are just a few of the many SEO tools available, and the best tool for your specific needs will depend on your budget, the size and complexity of your website, and your goals for SEO.